There is no marketing plan that is more effective than the word of mouth referral from a happy customer.
There is no such thing as a service business that runs completely free of customer problems and complaints. The key is to find out about these issues when they happen and resolve them promptly. Research shows that the customer who has a problem that is addressed to their satisfaction tends to be even happier and more loyal than the one whose work went incident free.
Put a program in place that will tell you what customers like about you and what needs to be improved. the higher customer satisfaction that results will pay for itself many times over.
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© 2010, Alan Dubow, Capital Health Solutions