Melinda Sigal is Founder, CEO - The Sales & Marketing Connection, an integrated marketing and sales consultancy for companies needing to outsource their traditional and online strategic marketing, branding, promotions, word-of-mouth marketing, social media and sales/business development, is known as a strategic visionary and sales guru. As a rainmaker focused on ROI, her passion is to help her clients find and create their strategic voice while defining what makes them unique, their value proposition/niche, and then she helps develop programs, partnerships, and alliances that result in notable new business.

Melinda develops, manages and implements innovative strategies that produce measurable results. Her inventive marketing strategies and tactics keep companies at the forefront of competition. She also brings a vast practical knowledge and a can-do approach to setting up integrated programs, and has a solid performance record of developing these programs from the ground up to incentify internal/external staff (i.e. sales), customers, prospects and consumers. Melinda has worked with top brands and companies including Fox, NBC, Disney, Universal, Chevrolet, Saab, Dodge, Cadillac, General Motors, Kraft, Nestle, Procter & Gamble, Dannon, Heinz, Neutrogena Dial, Timex and more.

Melinda is also an avid networker and is adept at building relationships online and in person, and enjoys her special ability of being a "connector" - knowing interests, skill sets and needs, and being able to bring individuals together to make great things happen. You can follow her on LinkedIn, friend her on Facebook, and tweet with her on Twitter. Melinda can help you use social media … as part of your integrated marketing plan to market your business through your powerful online and face-to-face social networks. She will help you grow YOUR network and generate business.

Melinda relocated to the Washington DC area from Chicago in the fall 2004. She is active in a number of local professional networking organizations including the Alexandria Chamber of Commerce, the West End Business Association, the Alexandria Convention & Visitor’s Bureau, the Mt. Vernon-Lee Chamber, the International Association of Business Communicators, the American Marketing Association, Washington Women in Public Relations, the Marketing Executive Networking Group, the Capitol Communicators Group, the Association of International Product Marketing & Management, United Professional Sales Association, the ABWA Capitol Express Network, Sigma Sigma Sigma Northern Virginia Alumnae Group, Northern Virginia Panhellenic Association, Success in the City, Alexandria Professional Women’s Network, BNI and more..

Melinda has a BA in Journalism from Florida Southern College and a Certificate of Proficiency in Sales Promotion and Public Relations from NYU School of Business Management. She has attended numerous seminars on consumer marketing, promotion, trade marketing, category management, media budgeting and analysis, and direct marketing through the American Marketing Association and International Association of Business Communicators, and has taken on-going continuing education credit in leadership and business skills training, workshops and seminars with the American Business Women’s Association.

Melinda resides in Alexandria with her husband Phil, and their cat Catfish.

 

Partial Client List

Federation of State Boards of Physical Therapy (FSBPT)

American Sweepstakes Company

American Business Women’s Assn.

Nat’l Assn. of Women Business Owners

Destination DC

KlickSports (KFC)

Paul & Partners

Identity Truth

Urgent Passports & Visas

Zentech Inc./Zen Integrated Marketing

MagnaCard

National Association of Retail Collection Attorneys (NARCA)

Promotion Marketing Association (PMA)

Symphonic Strategies

The Ad Store – The Washington Lottery

SOS Products, Division of Sonoma Pins

Mercury Mambo/Budweiser

Four Feet to the Yard

NX Health Systems

Wishoo

Idea Connections/Promo CD/The National Sweepstakes Company (Campbell-Ewald – Chevrolet), Rubin Postaer & Associates-Honda)

Catalyst Ranch

LeveragePoint Media, formerly PromoEdge

Paris Presents

For Your Ease Only

Adbeep (NBC, FOX, Warner Brothers, Dominick’s, Safeway, Home Depot, Aventis, Kia, Chevrolet, BMW, Subaru, Buick, Jenny Craig, WWE)

People’s School of Music

Ars Musica

Dep

Advanced Research Laboratories

St. Ives European Beauty Group

Carter-Wallace

Allen Edwards Hair Care

International Eyewear and Accessories

La Costa Products

Jessica Cosmetics International, Inc.

Dannon

Bumble Bee

The Spice Hunter

Lukes Almond Acres

Naturade

Arizona Sun Products

Signet Armorlite

Jazzertogs, A Division of Jazzercise

Xytronyx

Becton Dickinson

Champion International

EDS

Health Net

Malibu Sun Care Corporation

Motorola Semiconductor Products Sector

Prodigy Western Region

Rohm & Haas Company

Solatube

Texas Instruments

Small Town Toys

Unocal

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