Debra Norberg
Objective:
To continue to increase referrals and add value for the provider community in
the area of marketing, sales and business development.
Experience:
Community Outreach Manager, Behavioral Health Unit
A non-profit, full service 328 bed acute care community hospital serving the
This position was developed to address severe under-utilization of the
Behavioral Health Inpatient Unit.
My focus was to
·
Educate referral sources in the
·
Develop new referral patterns to utilize valuable inpatient services.
·
Target marketing, including colleges, geriatric population aging at home, and
those in the continuum of nursing centers and assisted living facilities,
including the mentally ill within the general adult population.
·
Intensify outreach to the Metropolitan area physicians, including in-service
sessions, presentations and special events on and off-site.
·
Identify business development opportunities, maintain business relationships and
develop patient referral sources within the Hospital and in the outside
community.
·
Coordinate special events
·
Provide support for key physicians and community providers.
Results were a 30% increase in general referrals to the emergency room and
subsequent transfer the Inpatient Behavioral Health Unit, a 50% increase in
admissions of the geriatric population and a 30% increase in unit bed occupancy.
Received commendations from the Director of Behavioral Health as well as from
other key administrators.
Community Liaison,
Potomac Home Health Care, Potomac Home Support
Potomac Home Health Care is the Medicare-certified Joint Commission-accredited
home care company owned by
Marketed private, skilled home care, and adult day services to community
referring sources, including physicians, social workers, hospitals, nurses,
nursing home and assisted living administrators.
Broadened community awareness of services.
Mystery Shopper,
K&L Marketing, BestMark, Intellishop, Customer Perspectives
Provided detailed reporting on level of customer service in retail and
restaurants in compliance with franchiser standards. Received "preferred
shopper" status, offered high priority shopper assignments.
Capron & Associates CPA,
Conducted marketing for CPA firms in
Women's Health Services Inc,
Developed and conducted patient satisfaction surveys, design plan to improve
patient experience. Developed outreach strategies.
Increased referral from targeted physicians, created customer service promotion
programs and direct mail campaigns. Developed phone script for staff. Achieved
substantial increases in physician referrals with increase patient flow.
YMCA of Philadelphia; Centers for Living, (offsite wellness center in
partnership with) The
Marketed and staffed employee wellness programs, health screens, Workman's Comp
services, employee inoculation programs, physical therapy services; participated
in wellness fairs. Edited promotional materials. Presented benefits of
membership to owners and HR managers. Assisted in developing reward program.
Maintained relationships with corporate service contractors. Initiated marketing
ventures with vendors in related industries.
Education:
Kappa Delta Pi and Phi Kappa Phi honor societies
Magna Cum Laude
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