MARK GOTTLIEB
Senior Consultant

PROFESSIONAL EXPERIENCE * EDUCATION * PROFESSIONAL AFFILIATIONS * SAMPLE PROJECTS

Comprehensive knowledge of health care delivery systems and the long term care continuum ... ability to communicate with a wide array of healthcare professionals ... experience developing marketing plans and implementing them through sales and marketing initiatives

PROFESSIONAL EXPERIENCE

CAPITAL HEALTH SOLUTIONS     (2000 - present)
SENIOR CONSULTANT
Healthcare Consultant specializing in business development, certificates of need, payor source issues and long term care insurance, Medicare supplement insurance and annuities to the senior market. -- projects have included:
• Obtained Certificates of Need for expansion of an inpatient hospice facility and state regulatory approval for a SNF bed expansion
• Completed feasibility study for a Regional Case Management Organization for children and adolescents (and their families) with chronic health conditions
• Devised business and marketing plan for development of Hospital-Based Alternative Medicine/ Complementary Care Centers

MARRIOTT SENIOR LIVING SERVICES 1998 - 1999
SENIOR MANAGER FOR REGULATORY AFFAIRS
Certificates of Need, licensure, and market studies re: need for assisted living facilities; worked with Marriott owned or operated facilities to ensure compliance with specific State assisted living facility policies & regulations
• Performed special studies regarding Assisted Living Facility (ALF) and nursing home licensure requirements e.g. analysis of nurse staffing ratios, facility requirements, clinical programs
• Participated on/contributed to several statewide assisted living task forces which interacted with State officials regarding regulations for the design and operational requirements for assisted living facilities

STRATEGIC HEALTH INITIATIVES 1986-1998
PRINCIPAL
Developed feasibility studies, marketing plans, and Certificates of Need for providers seeking to add healthcare services and facilities e.g. sub-acute care units, magnetic resonance imaging programs, outpatient mental health services.
Developed managed care studies and marketing plans, and assisted in PPO development by hospital systems or alliances
• Created business plan for implementation of a Regional Healthcare Purchasing Alliance for a Chamber of Commerce seeking to control healthcare costs
• Developed managed care business plan for a major regional home care agency
• Created model for and achieved State regulatory/CON approval for a research and teaching model Psychogeriatric Nursing Facility
• Led a major CON process resulting in State approval for a major ($60M) facilities expansion project (Children’s National Medical Center, Washington DC)
• Assisted Howard University Hospital to establish a satellite Cancer Center

GREATER SOUTHEAST COMMUNITY HOSPITAL 1980-1985
DIRECTOR/VICE PRESIDENT, PLANNING AND MARKETING
Performed or supervised strategic planning, regulatory, marketing, and new program and business development initiatives for a 450-bed hospital; also provided planning and marketing assistance to parent company and subsidiaries e.g. ambulatory surgery center, Center for Aging, skilled nursing facility

BLOCK, MCGIBONY + BELLMORE ASSOCIATES 1978 -1980
SENIOR PLANNER
Developed hospital strategic and medical staff development plans, worked with architects to design new facilities and gain needed State regulatory approvals, and developed program marketing plans for new clinical “centers of excellence

MONTGOMERY COUNTY HEALTH PLANNING AGENCY 1973-1978
DIRECTOR OF PROJECT REVIEW AND EVALUATION
Conducted studies, wrote health plans, and reviewed health care provider CON applications to assure availability and cost efficiency of health services; also developed a 140 page County Databook for use by county planners, health department personnel, governmental representatives, and the health provider community. Developed area wide health plans and assisted in the analysis of Certificates of Need from area providers seeking to add new facilities and services; also authored several special studies e.g. hospital governance for local county-owned hospital; Medicare reimbursement for home care services).

PROFESSIONAL AFFILIATIONS
• Senior Network (Vice Chair)
• Alzheimer’s Association of the National Capital Area
• GROWS - Grass Roots Organization for the Well Being of Seniors

EDUCATION
• Masters of Hospital & Healthcare Administration - The George Washington University, Washington, DC
• Continuing education in a wide range of subjects, e.g. cost-benefit analyses, long term care continuums, sales, marketing, healthcare organizational compliance

SAMPLE PROJECTS
HUMAN TOUCH HOME HEALTHCARE, Falls Church, VA
Conducted study of ways to streamline the nursing facility discharge process which was then presented as an educational program that put the sponsoring client in front of over a dozen targeted nursing and rehabilitation social work departments

CALL TODAY FOR A FREE NEEDS ASSESSMENT CONSULTATION

202-239-1481